I recently discovered that people are making money by selling Google Sheets. I was instantly excited. I kid you not — it felt like I found my calling. Every day I use Google Sheets for work. Not because I have to, but because I genuinely enjoy using it. And now I find out that the work I’ve been doing every day for free can actually be monetised? Sign me up.
And here’s the thing: while I can execute more formulas and scripts than the casual spreadsheet user, I don’t consider myself a Google Sheets expert. But from what I’ve seen, the most popular sheets being sold aren’t overly complex. People who aren’t Excel-savvy just want prebuilt tools that make life easier — things like personal budgets, scheduling templates, and so on. And those simple solutions are generating a lot of sales.
Naturally, I started thinking about what I could create. I didn’t want to churn out the same sheets everyone else is making, though I knew it wouldn’t be easy to come up with something original. The first idea that popped into my head was an auto-updating football table. Did I think there was a market for it? Honestly, no. But it was a great opportunity to practice and get my feet wet.
Then another idea clicked: CRMs. As a digital marketer working on lead generation campaigns for small businesses, I’ve often seen a problem. Many of these businesses either don’t have a CRM at all, or if they do, the person managing the campaign isn’t comfortable using it. That’s when I thought of building a simple Google Sheet that could function as a lightweight CRM.
I kept it simple and modelled it after Meta’s Lead Center, which is Meta’s built-in CRM. It has three core functions: it stores leads, allows you to assign leads to team members, and lets you update the status of each contact. After some tinkering, I put together a working version. (Check out the video below for a demo.)
If you think this sheet could be useful, I’ve made it available on Gumroad for $7. If you think I’m on to something but this version isn’t quite it, let me know in the comments how I could improve the sheet — whether that means adding more features or refining the design. And if you have ideas for other Google Sheets I could build, I’d be happy to give them a shot. I’m fully committed to this — you might as well call me Dwight “Custom Sheet” Campbell.
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